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1800-2250, lots of awards. Worked at top shops. Booked 48 weeks a year (slow over Christmas) work most weekends, double booked 3 months a year cumulative, triple booked a month a year cumulative. For double and triple bookings I drop to $1500 a day. And yes doing the math I take in over 650k-750 a year. But I’m always grinding.
Wow, that's amazing! If you're an AD/ CD, are you looking for a (copy) partner? :) If not, any tips on finding work would be much appreciated. Thank you!
$1800 - $3000 p/day depending on project and client (higher end is for pitches). / 14 years - actually started in digital and expanded to everything else (including experiential and even packaging, despite initially working as a copywriter). / Lots of Lions, Clios, Emmys, D&ADs, Effies, Webbys, publishes articles, and jury experience for major award ceremonies.I mainly pursue (and am hired for) pitch work due to decent track record. Plus, I prefer concepting to actually “making”. / Based in LA, but work globally. Legally able to work across North America, Europe, and Commonwealth.
Thanks for sharing!
@SrCw8 Question about you 3-month gig: Do you work some days? Or are we talking your day rate, errrday? Cuz that’s bank
$450/ 5 years / NY / I won a bottle of wine during a raffle once.
950/day, CHI, 18 years exp and a shit ton of awards. I’m a bargain!
I was desperate a few months ago and took $80/hr for a Chicago based agency but normally get $115/hr in NYC
$1500/$1750/day, Midwest based. 20 years of experience, Half a dozen Effie’s, a bronze Cannes lion, various smaller creative awards, award for innovative research. But I do not work for agencies, or only very rarely, only corporate clients.
Nice. What was the Lion for and what did you do?
$1600-$2200/day. New York based. Female. 8 years. Wide range of clients, multiple awards but never credit them since my role is more research focused
Higher end - Tech, finance, music
Mid to lower end - Retail
$0 / NYC / 20 Years / Multiple Lions, Pencils, and all the others.
How is this possible? You should be killing the freelance game
$750-$900 NYC
5years / no awards, but cult personal projects featured worldwide
Dong?? 🤔
Been averaging 1000/day will go as low as 800. Rarely worked for companies that applied for awards, but got in annuals, design and regional awards. Won awards with teams (so not going to claim that). Based out of Portland, Or. 20+ years experience. Non white CD
Thx for the comment, scw3. I’ve been hanging around Portland for the most part because of kids. But when I go outside of Portlandia my rate grows up to 150%-175% of my usual rate.
And my freelance gigs last for several months or go up a year or 2 so I give people a break (kind of dumb, I know).
I wasn’t a CD when I was at WK. I’ve got pretty ok book and I am straight with my roles on all my projects. Employers give the working title/role to me and pay scale that comes with that after viewing my book, LinkedIn, & resume.
$2100 day rate. 9yrs NYC. Agency and in-house. No spectacular awards.
Rising Star
$135/hr. 1.5x over 40 hours. 20+ years. NYC. Meaningless awards, but I’ve sold screenplays.
The screenplay is the most interesting part 👀
ACD, White woman, NYC 125-150 hour and I’ve never gotten more than 1000/day but I haven’t asked because too scared I won’t get it
I’m in Pharma, NYC & floating throughout a few big ones and for a couple yrs now get $115/hr W2. Have asked for more but the reply is often “we dont have the budget” or “then ur at CD level and we need an ACD”. 🤷🏼♀️
$1200-$1300/day San Francisco 20 yrs experience.
Location, location, location.
Any intel from fellow freelancers who work mainly remote / project-based? I have yet to have an opportunity to freelance in an agency, so day rates aren’t as relevant for me.
I charge $50/hr base rate, sometimes charge on a monthly retainer for ongoing social media mgmt clients. Located in Minneapolis, 4 years experience.
Definitely charge more! Also, if you wanna connect, I'm also in Minneapolis.
$100/hr / 8 hour day - PHARMA
New York
ACD Copy
20 years experience
Cannes Lions, D&AD, Creative Floor
Looking at these other rates, mine seems low, but I’ve been booked solid on this assignment for almost 6 months, 40 hr week with overtime. I wonder if rates should reflect the longevity of assignment? A lot of pharma agencies want to pay copywriters $95/hr tops.
Im in Pharma too - Id recommend asking for more. I usually get $115/hr, same deal - longer term gigs with OT & W2
2500 day rate. NYC. Anything more than 40 hrs in the week gets billed per hour. Weekends 1.5x. 8 yrs and no crazy awards. I’ve been booked solid the last 8 months and sometimes 2x or 3x - but that’s rough and I don’t do it too often because I need to sleep.
$1400 in SF, in-house and agency. Scattered awards during 10 year career, but none in last 3 years
£450day - strat director London (tons of awards both creative and effectiveness). Undercharging ?
Yep!
$1750. NYC. 2 years. Zero.
Gtfo
$1300-1500, NYC, 5 years (7 yrs content & marketing prior), no awards
I got to up my day rate