Related Posts
More Posts
In hand salary ?
What are nurses making in Portland Maine?
Additional Posts in Advertising
Any insight on Gannett?
Anyone work at the Variable in Winston-Salem?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Big opportunity if you use concept as a verb.
Verbal design is a very specific type of copywriting/part of brand strategy. These are the people defining brand tone and voice. It’s not at all strange if you understand the world outside ads.
Learned*
...get yer werds rite. Geesh.
Maybe that’s why they’re at a loss for words?? Okay. I’ll see myself out.
Except like 3/4 of this team just left to start their own agency 😬
Thanks VP1 - interesting to hear.
They must lose alot of potential talent by not calling it what it really is - ie a Brand Copywriter / Brand Strategy Copywriter
Verbal Designer sounds too far removed from what the role actually is.
It came from Interbrand.
Chief
I think they mean Verbal Diarrhea.
Petty @CD1. Even for you.
Use your words, R/GA.
Chief
First brief should be to verbally redesign the verbiage of this job title into something more direct and less pretentious.
At least they didn’t say #gigalert 🤮🤮🤮
Woah. I think I just found my dream position. I didnt knoe this existed
The more you no.
Pro
Don’t forget strategy too! 🖕🏻🙄
It’s the #transformation for me
Transformation at speed is their positioning (or it was 4 years ago at least)
RGA also has a role for experience strategy. Whaevah df that is.
I’d love to see their intro at new business pitches. Talking about odd titles in their team, that make the client rub their nipples at the thought of hiring “futurist” to “futurate” their product.
Yeah. My guess is that they are meshing UX with experiential, then sprinkling some overarching brand identity, with a syrup of digital concept integration. (Surely enough, they might throw in the CX acronym to add to the futuristic description)
In other words, buzz buzz 🐝
(0___o)
Pro
Didn’t their whole “transformation” team just depart?
Look closer: it must be the "tranformation" team that left.
Oh man nyc office ☹️
Chief
🙄
Singer : Vocal Stylist
Copywriter : Verbal Designer
🤣🤣 @ vocal stylist. Stealing this, so good!
Remember when R/GA used to actually do cool work? The coolest thing about them now is their clever Twitter account. https://twitter.com/RGA
Type designer
That is the dumbest thing i've seen this week. And even though it's Tuesday, that says a lot
You must not be up to date with current events.